Purple Cow, AI and Copywriting
Prompt Engineering: The Definitive Guide to Unlock AI’s Full Potential and Stand Out as a “Purple Cow” in the Market Table of Contents 1. Introduction In recent years, Artificial Intelligence (AI) has made enormous strides, with language models growing more and more powerful. They can generate texts, analyze data, answer questions, and tackle complex tasks […]
100 Million Dollar Leads
The Ultimate Formula for Lead Generation: The Power of Alex Hormozi’s Core Four Mastering the art of lead generation is paramount to sustaining growth and achieving long-term success. Alex Hormozi, a renowned entrepreneur and author, offers a groundbreaking approach known as the “Core Four” framework. This strategy simplifies the complex landscape of advertising by focusing […]
One Person Business
Why Emotional Manipulation Works Better Than Logic – Lessons from Trust Me, I’m Lying and Its Relevance for the One Person Business Model In a world where logic seems to be the answer to everything, there’s an undeniable reality: when it comes to capturing attention and influencing decisions, emotions always prevail. Ryan Holiday, in his […]
Trust Me, I’m Lying
The Explosive Formula: How Planned Controversies Go Viral on the Internet Have you ever clicked on a sensational headline only to find that the content wasn’t as shocking as it seemed? That’s no coincidence. It’s a deliberate strategy used by brands, influencers, and marketing experts to capture attention and spark discussions. Welcome to the art […]
Purple Cow, AI and Copywriting
The Digital Marketing Revolution: How Data, Creativity, and Uniqueness Drive Results In today’s hyperconnected world, each person is exposed to over 5,000 advertising messages daily. This abundance creates both opportunity and challenge: while brands can reach their audiences more efficiently than ever, standing out amidst the noise has become a monumental task. So, the pressing […]
Purple Cow, AI and Copywriting
Purple Cow, AI and Copywriting: The Formula for an Extraordinary Business In today’s world, standing out in the market isn’t just an advantage — it’s essential for those who want to thrive. In the marketing classic, Purple Cow: Transform Your Business by Being Remarkable, Seth Godin teaches that to capture attention and win customers, you […]
“Trust Me, I’m Lying”
What “Trust Me, I’m Lying” Teaches Us About Digital Marketing Why does a book about media manipulation teach us so much about copywriting and digital marketing? In Trust Me, I’m Lying, Ryan Holiday reveals the behind-the-scenes world of news media, exposing how journalists, bloggers, and influencers can shape public opinion through carefully crafted — […]